About Adamant.

Adamant is a growing home for small advertising tools, published at adamant.run and operated by Adam Pang. The idea behind the name is simple: be clear about the problem and be adamant about the value, so every ad starts from something worth saying instead of a blank page.

What is available today

The Adamant campaign brief builder is the first and only live tool. The builder asks five questions about your offer, audience, problem, proof and next action, then arranges your answers into a plain-text brief you can copy or download. The tool is free, needs no signup and runs entirely in your browser.

What is planned

Two more Adamant tools are planned and not built yet: a creative workbench for exploring hooks and ad variations, and an experiment log for tracking what you test and what you learn. Both are labelled as planned on the homepage and will only be described as available once they actually work.

How Adamant is built

Adamant is a static website hosted on Vercel. The brief builder has no accounts, no database and no ad platform integrations, and the builder does not use AI to write claims for you. The site counts page visits with PostHog analytics, and your brief answers are never sent to it. Details on what data the site does and does not handle are in the privacy policy.

Questions, ideas for the next tool or bug reports are welcome on the contact page.